Unfortunately, green living has become a commonly used marketing ploy. Whether it’s organic cotton at nationwide clothing stores or fresh smoothies at fast food restaurants, it seems as if companies have jumped on the environmentally-conscious bandwagon strictly to increase profits. Green Fitness Studio, located at 232 Varet Street in Bushwick, is not one of these businesses. As I ventured into Brooklyn, still a skeptic, I was unaware that the self-proclaimed “first eco-friendly fitness center” is the real deal.
Founded by Allan Lewis and Barry Borgen, Green Fitness Studio is more than just a gym. Besides providing equipment for individual use, the site offers personal training, group classes such as Capoeira and Zumba, spa sessions, and nutritional counseling. Of course, these all have a green twist: The equipment is remanufactured and self-powered. The group fitness studios have bamboo floors, while the main workout area has recycled rubber flooring. Facials and other beauty treatments are only made with organic compounds. The Verde Juice Bar uses locally-sourced fruits from farms with good practices. Even the structure itself is sustainable: A “living roof” helps detoxify pollution and converse rainwater, while using less energy to cool the building. Read the complete post »