New Yorkers all wish their metrocards stretched a little further, or cost a little less. Do they care about the aesthetic of those little golden tickets though?
Looks like we’ll find out; the MTA will soon start selling advertising space on the front of metrocards. Though cards’ backsides have advertised everything from domino’s pizzas to Anita Baker Albums since 1995, the move to frontside advertising is a bigger threat to an icon of New York City transportation.
On the other hand, it may allow the MTA to avoid further fare hikes. With a $68 million deficit, the budget needs all the help it can get. Maybe ‘selling out’ is preferable to crowded commutes that cost as much as a trip to the movies.