Native's Pick! (?)Brinkmat.com makes NYC laundry convenient, customizable, and cheap.
Tim and Jay met at Goldman Sachs. In that previous life, working inhuman hours, the coder buddies relied on seamless.com for almost every meal. The convenient food delivery was a lifesaver, and Tim and Jay wondered why there weren’t more websites to help make busy lives efficient.
Somewhere between showing up at the closed drycleaner after yet another late night at the office and watching their petite neighbor lug laundry up 5 flights of stairs, they created Brinkmat, an online service that makes it easy to compare prices and order laundry services.
With a background in finance (plus a stint at Bloomberg) the Brinkmat boys understand that when business isn’t transparent, prices skyrocket. And this is exactly the case with laundry services. Most of us just go to our local cleaner, maybe check yelp, but rarely do extensive price comparison.
Once Tim and Jay developed the software to quickly compare services and prices, they saw just how much transparency could improve laundry services. Cleaners on Park Avenue charge about 50% more than cleaners on First; cleaners near subway stations (convenient drop-off spots) get away with higher prices; and even avenue locations can generally charge more than nearby counterparts located on side streets. What’s crazy is that most places will deliver within a 9-10 block radius anyways, and do the actual cleaning at the same offsite warehouses.
Brinkmat makes it easy to spot deals– and ripoffs. As they level the laundry playing field, expect your laundry bill to go way down. Also, having a centralized site incentivizes featured laundromats to offer free delivery, special new-member deals, and to improve customer service.
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