437 E 9th St (between Ave A and 1st St). 212-674-4769. Mon-Thu 1pm-8 30pm, Fri-Sat 12pm-9pm, Sun 12pm-7pm. FV to 2nd, L to 1st Ave.
While it may seem more like a store than a serious venue for art, the idea behind this famous magazine’s gallery is to stake out mainstream turf for Asian American pop-culture. Featuring the newest in strange-looking dolls and paraphernalia, the store also aims to bring the newest art from Japan into American society. Some may think that they’re just cartoons or kids’ drawings, but for others they represent the pinnacle of contemporary aesthetics.
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